October 22, 2013


YNGBLOOD ep 1: F Virtue

A series featuring young talent who live to create in NYC. We’ve taken to calling them influencers, originals — people who, without question, pursue their passions as their career. It’s a lifestyle more popular than ever, and yet it still seems shrouded by enigma. Meet the next generation of artists as they expose what motivates them, who inspires them, and how, exactly, they found their calling.

Canadian born emcee F. Virtue (aka Will Kowall) of the collective Fameless Fam is an influencer. Rapping since he was 11, F Virtue never questioned a career making music. Despite the impracticality of his chosen profession—not to mention the difficulties he’d face as a gay man in the hip hop community—Kowall couldn’t conceive of a reality other than the one he’s in.

The determination is evident. For this poetry major, “every line needs to hold weight”—and does. His lyrics, usually darker in nature, tackle personal issues like his sexuality and the struggle to understand his place in a predominately straight industry. The result is music both novel and evocative. As the artist puts it: “The white Canadian Jewish gay rapper, who tore down doors for those who came after.”

text by: Victoria Ng










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