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Welcome to the West Fest: Yeezy Season 3

On day 2 of NYFW16, Kanye & Co. occupied MSG and orchestrated an epic spectacle of fashion, music and ministry. You’ve already been bombarded with Kanye’s Yeezy Season 3 images in your feeds all day, but let’s rehash what happened…

Yesterday afternoon, the rapper-cum-designer-cum-artiste put on an event to 1. debut his new album ‘The Life of Pablo’ and 2. showcase his newest range, done in cahoots with Adidas (who bankrolled the occasion and underwrites his fashion). The presentation, watched by 20,000+/- people, started with the Kardashian-Jenner clan making an eye-popping entrance (wearing customized, sublime white Balmain x Yeezy x Katie Early), accompanied by Anna Wintour and a bunch of friends, fam and fawners. The ecclesiastical connotation was pretty obvs: a platinum-blonde Kim looked angelic, followed by Caitlyn, Kendall and Kris as pretty pietists.

aL2ZkYeezy Season 3 at Madison Square Garden, February 11, 2016.

Collaborating with performance artist Vanessa Beecroft and streetstyle doyen Virgil Abloh, Kanye framed a grand spectacle in which hundreds of models stood in place around props that resembled a refugee camp (at least that was the prevailing perception), taking periodic breaks to sit down when exhaustion kicked in. They wore athletic, utilitarian garb—bodystockings, sweats, combat boots, structured jackets, shearling coats and zip-up onsies—that have become Yeezy’s signature styles, only this time with zings of color (tangerine, cyan, blood red and yellow) and more graphic than previous collections. Naomi Campbell, Liya Kebede, Alek Wek, Young Thug, Ian Conner, etc. all rep’d the looks, as West played his new album in its entirety and then played it some more.

Flanked by Vic Mensa, Pusha T, ASAP Rocky, etc., he preached a lot (about himself and the industry), but also sent props and praise to Carine Roitfeld, Olivier Rousteing, Adidas and his friends and fam. Confoundingly, he unveiled a video game he developed in tribute to his deceased mom. The game’s premise, he explained, focuses on “my mom entering through the gates of heaven.” On the Jumbotron above, a pixelated gal with wide angel wings ascended through white pixelated clouds. It was weird, but the crowd cheered.

Overall the show was mega-cool: a mash up of fashion, music, art, ego trip and iconoclasm —up for everyone to attend, critique and contemplate. Kudos, Kanye West!

header art courtesy of avinash hirdaramani

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text by: Cody Ross










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