Tom Davie Bottles Processed Foods in a Shocking Way

Half a century has passed since Andy Warhol exhibited his iconic Campbell’s Soup Cans paintings, depicting all 32 flavors of the canned soup. Since then, Campbell’s has changed the soup game, rolling out its Soup at Hand cups and bowls, and these microwavable containers have triggered Oklahoma-based artist Tom Davie to create his Bottled Food series. Watching commercials for the soup that needs only three minutes to prepare made him think about how brands keep pushing for convenience — canned soup is already an easy solution, never mind soup at your fingers — which only further breeds consumers’ laziness.

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The photographs show handfuls of SpaghettiOs, Trix, and Kraft Macaroni & Cheese neatly packaged in clear bottles, affixed with their original package labels. A straw accompanies each bottle to suggest that one could consume the products with just a few sips, rendering utensils or dishes unnecessary. The transparency of the bottles also provokes conversation about traditional packaging, as these products are usually hidden in opaque boxes, the colorful and punchy designs having more of a presence than the foods themselves. With the items stuffed in glass bottles, suddenly their nutritional value becomes much more apparent.

“These bottles are meant to get the viewer to engage with everyday products, and view them in a different manner than they might in a grocery store setting,” Davie wrote. “They are meant to provoke thoughts of what we eat, how it looks (and if it is appealing) and whether we would purchase less processed food if we could directly see it.”

Tom’s WILD wish: To visually identify every single typeface (and complete an Ironman Triathlon).

bottledfood_bushbeans

bottledfood_hungryjack

 

bottledfood_kraftmac

 

bottledfood_manwich

bottledfood_pottedmeat

bottledfood_spag_trix

All photos courtesy the artist.

 

text by: Claire Voon










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