These Accidental Mirror Pics on Google Art Project Are Pretty Creepy

by: Claire Voon

June 30, 2014

Google Art Project, which launched in 2011, brought the technology of Google Street View into museums around the world, creating virtual tours of galleries to allow anyone to “walk through” and explore collections upon collections of art. The high-resolution images are courtesy of a camera that rolls through empty halls on a trolley, capturing a 360˚ view of each room to create an immersive digital replication of the space; this also means that the device snaps a self-portrait whenever it comes face-to-face with any mirror.

google art project cam the wild mag

It turns out that museums have plenty of mirrors, so Barcelona-based artist Mario Santamaría decided to click his way through numerous galleries and collect snapshots of every time the camera caught its own reflection. His Tumblr, “The Camera in the Mirror,” features all of his findings thus far, a kind of meta-project that catalogs images of tool that is itself cataloguing art. The result is strange and slightly unsettling, not only because of the presence of a modern, sleek machine in these grand rooms filled with historic art but also because the boxy camera seems human — like any other visitor posing in front of a mirror, poised to take a selfie.

Check out more shots of the camera at work below:

google art project cam the wild mag google art project cam the wild mag

google art project cam the wild mag google art project cam the wild mag google art project cam the wild mag google art project cam the wild mag

Photos via the-camera-in-the-mirror.


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