The KOOPLES Settle in New York
by: Lucia Cabanova
August 1, 2012
The Kooples is finally hitting the American market, setting foot in New York this September. After having talked about opening an own-brand store, The Kooples has chosen the department store Bloomingdale’s to try out the new continent. There will be seven points of sale, five for womenswear and two for menswear, spread throughout five of the Bloomingdale’s stores in New York.
This French ready-to-wear brand was founded in 2008 by designers Alexandre, Laurent and Raphael Elicha, all sons of Tony Elicha who is behind the brand Comptoir des cotonniers. The Kooples became quickly known by their ad campaign portraying a variety of real couples, all dressed head-to-toe in the brand’s clothes. The vintage rock and somewhat British inspirations contribute to the overall “street but chic” look of the brand, whose concept is to develop mixed pieces that are interchangeable between men and women, by creating the same shapes, cuts and colors for both lines.
Since 2008, the brand has established 34 points of sale in Paris, 32 in other parts of France, and 165 stores in the world. After the big expansion in Britain, we can only hope to see more openings in the US.
Images courtesy of thekooples.com