Olympic ‘Brandalism’ takes to the Streets of the London Games
by: Blaine Skrainka
July 31, 2012
As our pop culture becomes ever-more commercialized, we are constantly inundated with a floods of advertisements. Public space is reserved for those who can pay for it, while artists are criminalized. The likes of Banksy, Kidult and Princess Hijab have been making these points for years. For the Games of the XXX Olympiad, a group of 25 artists from eight countries descended on Great Britain to remind us of the trivialities of our material yearnings. Brandlism: “to challenge the destructive impacts of the advertising industry,” or, put more succinctly, “taking the piss with a point.”
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