launch gallery

October 14, 2014


Gold Coast Trading Company

Gold Coast Trading Company is a brand dedicated to re-approaching and promoting the diverse, multi-colored and printed fashion universe of Africa and mixing it with Western influences to create a new two-faced aesthetic identity.

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The result is a combination of consummately cool clothing with native African cultural influences. GCTC has just released their new line, titled “North African Games / #Bootleg Merch,” consisting of a variety of hip, street style-inspired pieces, in a simple black and white palette with small pops of color. Geometric prints, statement “Tunisia” logos, and leather jackets complete the picture, which acquires a really unique, contemporary African aesthetic through its presentation.

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The lookbook’s North African setting is illuminated with a soft, sunset light, and punched up with traditional Moroccan style, and some obligatory seaside frames. At the end of the day, regardless of the origin of these ensembles, the effect is supremely cool and covetable, leaving a strong mark on the fashion world and turning us green with envy!

launch gallery

Pictures by Sarah de burgh
Makeup by Athena Paginton
Model: Yana Bovenistier

text by: Haris Giannouras










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