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July 6, 2015


Adidas Crafts Eco-Friendly
Shoe from Ocean Waste

Parley for the Oceans recently held a United Nations event speaking out on ocean conservation and the threats of losing one of the most important ecosystems of our planet. The organization was started by Cyrill Gutsch, award winning designer and product developer, aiming to end pollution in the ocean and accelerate the process of preserving and reviving our oceans. Climate change has been a topic for debate in recent years due to noticeable global warming along with this cause Parley for the Oceans aims to also focus on promoting biodiversity in the oceans.

The organization partnered with Adidas to create an innovative and sustainable shoe made from ocean waste and illegal deep sea gillnets, setting the stage for the designers and retailers to follow suit in finding sustainable alternatives. The fashion industry is one of the most damaging to the environment due to their production methods as well as over consumption. With the introduction of fast fashion in the past 10 years the main goal of retailers is to produce new products as quick as possible and sell to consumers constantly, the consumer’s behavior is not to shop by seasons anymore but to constantly be shopping for new products. Eco-friendly fashion has just this year begun to be adopted by the majority of the fashion industry. G Star RAW last fall collaborated with Pharrell and Parley for the Oceans to create denim made from ocean plastic transformed into a bionic yarn.

Sea Shepherd retrieved the nets after tracking an illegal poaching vessel.

Extending beyond the partnership with Adidas, Parley for the Oceans wants to encourage more conversation and further collaboration between scientists and creatives. Not only is the goal to raise awareness but to also shift perception and new normal with disruptive innovations.

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text by: Michelle Li










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