A Shaded View on Fashion Film
October 18, 2012
Since Diane Pernet began in 2008, A Shaded View on Fashion Film (ASVOFF) has inspired up-and-coming and established artists, fashion designers, and actors to think about fashion and the way it’s presented cinematically in a new light.
ASVOFF is the first film festival entirely devoted to fashion and beauty film, and this year, in celebration of their fifth anniversary, the festival will be held at the Centre Pompidou in Paris from November 9 to 11. This year 500 fashion films were submitted from over 50 countries, including final selections from designers such as Alexander McQueen, Christian Dior, Louis Vuitton, Costume National, Agent Provocateur, Fabergé, Gianfranco Ferre, Manish Arora, Diesel and Marni for H&M.
But the clothing in front of the camera is only just the beginning, ASVOFF will also feature work from world-famous filmmakers and photographers such as Sofia Coppola, Jim Jarmusch, Johan Renck, Alex Turvey, Joseph Lally, Ellen von Unwerth, Solve Sundsbo, and Alasdair MacLellan.
And, of course, what would a fashion film be without it’s leading lady, which this year ranges from sartorial superstars Charlize Theron, Daphne Guinness, Faye Dunaway, Donatella Versace, and Anna Dello Russo, all the way to British socialite Bip Ling, dancer Lil Buck, and Coco Chanel’s biographer Edmonde Charles-Roux.
This year’s festival will start off with a performance by Pedro Almodódovar’s muse and renowned actress, Rossy de Palma, who will serve as the first ever ambassador for the ASVOFF festival. Daphne Guinness, to celebrate the coincidence of her birthday with the start of ASVOFF, recorded her first-ever song that will serve as the soundtrack to the film by Joseph Lally that she stars in. An ever rotating cast of live dance and music performances will add an element of surprise and keep the collection of instillations, artwork, and screenings of cult, documentary, and classic films, feeling fresh and different with every visit.
Pernet said of her festival, “ASVOFF is witnessing the beginning of a real metamorphosis in the genre…There’s no doubt in my mind that this has been a watershed year for fashion film and that we’ll see it boom and blossom in the year ahead.”
This is an exciting time as the medium of fashion film really starts to come into its own, and ASVOFF is at the forefront of that movement.