1M3 de Beauté Takes Lipstick to a New Level

by: Emily Kirkpatrick

October 21, 2012

Fabrice Hyber‘s new show Matières Premières in Paris’ Palais de Tokyo has caused quite a sensation in the fashion world thanks to his sculpture 1M3 de beauté, or One Cubic Meter of Beauty. The piece may look like a simple cubic meter of solid red set on top of a gray stone pedestal, but in fact, it consists of over 330 pounds of Yves Saint Laurent’s iconic Rouge Pur Couture N 1 lipstick.

Fabrice Hyber WILD Music

The sculpture references one of Hyber’s earlier works from 1981, 1M2, which is also a part of the exhibition, and as you can imagine, is a one square meter canvas also covered in lipstick. Hyber chose this medium for both projects as a way to explore the intensity and beauty of this typically unappreciated tube of makeup which only becomes augmented when blown up on this huge, impressive scale.

Hyber told Women’s Wear Daily, “It’s a material that is very supple, lipstick, especially in a large quantity. The material permanently moves. It is a work that is never finished, which is always evolving. It’s a living oeuvre.”

Hyber chose YSL’s lipstrick for the sculpture because he appreciated the way the house’s designs blend elements of the masculine and the feminine, and it doesn’t hurt that the label’s most famous lipstick is packed with high intensity, vibrant red pigment and, of course, the sculpture exudes Rouge Pur’s specific, recognizable scent.

Hyber’s Matières Premières exhibition is meant to invite the viewer to superimpose the past and the present in order to create new ways of reading and exploring the works of art. In the press release for the exhibition, Hyber quotes Gilles Deleuze, a literary theorist and philosopher who’s heavily influenced Hyber’s artistic ideology, saying, “a leak in the imagination or in art, is to produce the real, to create life.”

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